Reviver Tech Repair

Reviver Tech Repair is a fictional company that repairs laptops, phones and more.

Sketches

I attempted an array of ideas on paper before moving on to the next stage. I was originally planning on the name of the company to be called "Revive Tech Repair", but decided to change it to "Reviver Tech Repair" instead. The addition of an extra "r" to the name made the logo more symmetrical. Next, I proceeded to select a few of these preliminary sketches and transform them into digital versions.

First Round of Digital Versions

Below you can see 4 digital revisions of some of the sketches I made. The first digital logo with the angel theme is the one I selected as my final product. My reasoning to move forward with this logo was I thought it was the most clever and creative in part since some letters are also wings. In this logo, the letters "E" in the name became angel wings and I decided to add a halo above the letter "I". The line weights in this first logo are varied and change in thickness to add a sense of chilled airiness to the composition. In the second logo, I decided to make the letter "I" levitate further to go with the name "Revive". This subtle levitation paired with the more simplistic font allows for a simple, elegant, yet recognizable logo. The third logo has repetition of the name "Revive" to create a texture within the arrow shape. This logo is much bolder and gives a retro vibe. The issue with this logo is that it is also overly complicated. The last logo is a laptop with wings, a halo and the name of the company within the screen. This design further entices the viewer to think about their devices.

Final Logo

The initial logo text “Revive” was morphed into “Reviver” in order to make the logo a palindrome, a set of characters which reads the same backward as forward. While alternating ideas, it occurred to me that the fine lines and sharp angles on the letter “R” of the first logo made it look somewhat chucky and outdated so I reworked it. While the initial logo font did give way to airiness, the very fine sharp edges give a slenderness that in practicality, t-shirt printers, stickers, pins, etc. might lose definition and legibility. The new design features the same line weight with no change in thickness, monoline, to give a more grounded graffiti-like feel that is easier to read and print. In order to add symmetry and further emphasize the palindrome, the second letter “E” and the final letter “R” were reversed to add cohesion and further attract attention to the haloed “I” in the middle. Lastly, I chose a new font for "Tech Repair" that is more fitting for the graffiti style letters of "Reviver".

Business Cards

My business cards were designed to look professional, simple and easy to read at a glance. I placed the main logo and business information on the front. On the back, a secondary logo of a laptop and the tagline which follows, "resurrect your tech". The tagline rhymes and matches the brand.

Mockups

I made a T-shirt mockup which the store employees could wear and sticker mockups which can be handed out to customers for free. These stickers are sleek and could be placed on laptops, skateboards, phones and more which will contribute as free advertisement. Some stickers have the main logo, whilst some have the more abstract secondary logo.

Reflection

I’ve learnt that simplicity at the cost of detail is sometimes necessary. At first, the varying line thickness seemed like a safe bet. The logo, however, suffered from having such detailed thin lines which minimized the impact of the brand. After modifying the line thickness, I realized that the monoline approach yielded a design that appears stronger, sturdier, and more noticeable. I learned to be careful when choosing typefaces. The first typeface I chose for “Tech Repair” looked cheesy, generic and overused. My new typeface however paired much better with the graffiti letters of “Revive” and did not share the problems of the previous typeface.

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