Austin City Limits

First Digital Versions

My digital versions of the sketches are in order from oldest to most recent. The first poster design is the earliest version and you can see the progression moving towards the last design. My first design is based on a sketch with the giant ACL letters filling the full poster and information sitting within the letters. I added a background with textures distorted in Photoshop. I ended up moving forward with the microphone concept instead. I felt the first design was messy and the text looked awkward inside the letters. In the second design, the artist lineup is inside of the microphone cord. The problem with this was there was not enough space for the names of the artist lineup. In the third design I came up with the solution to put the names in the middle with the cord wrapped around them. I also changed the ACL text to a custom design for a more artistic and unique feel. I added a grey background that I made to add some more excitement and movement to the poster. In my last poster design I added color to that background. I increased the size of the ACL text and decreased the size of the microphone. I also formatted the artist lineup text to fit more perfectly and centered inside the cord.

Street Sign & Billboard Mockups

The street sign mockup is the same poster as my final design but in the context of a city block. For the billboard mockup I added 3 microphones with cords that wrap around each other. I have the artist lineup inside the microphone cord again but this time the cord is positioned differently to match the poster more. I have the event start date below the ACL title.